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wkfud.exe

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  • Properties:
  • System Process: No
  • Background Process: No
  • Application Process:No
  • Common Path:
    C:\ Program Files\ Microsoft Works\ wkfud.exe
  • Uses Network:No
  • Uses Internet:No
Description:

FUD is an abbreviation of Fear, Uncertainty, and Doubt. It is generally employed as a marketing tool where parties who cannot completely assess two competing products make purchasing decisions.

Among those companies who used FUD as part of their marketing strategies are IBM and Microsoft. IBM originally used FUD. On the other hand, Microsoft used FUD as part of the marketing feature of Microsoft Works. The wkfud.exe process implements this feature.

The wkfud.exe file is installed in Microsoft Works in order to propagate the product. The process is achieved by instilling a sense of fear, uncertainty or doubt in the minds of its users indirectly reminding them the consequences of buying products of Microsofts competitors.

The wkfud.exe process provides several levels of marketing strategies. One of these is Urgency. The lure of further development in the future encourages one to buy Microsoft products to receive possible future improved upgrades.

Product Support is another feature of the wkfud.exe file in which technology professionals and experts endorse and supports Microsoft products. Readily used technical terms are also provided in order to sound impressive to users.

The wkfud.exe process was also developed by Microsoft to prevent patent violation by open source applications. Known corporations like IBM and Red Hat making money out of these open source software push open source products such as Linux. Microsoft doesnt compete with amorphous groups, thus it generated the wkfud.exe file.

Additional wkfud.exe Info:

Part of: Microsoft Works, Author URL: http://www.microsoft.com, File Created by: Microsoft Corporation

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