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Spam

E-mail spam, also known as “bulk e-mail” or “junk e-mail,” typically refers to nearly identical unwanted electronic mail that is sent in batches to multiple recipients.

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Email Marketing and CAN-SPAM Act

CAN-SPAM Act of the United States came into effect on January 1, 2004.

It legislates against email spamming and any other malpractice related to electronic marketing. Since 2004, so many high profile cases have been drawn and arrests made in connection with the Act. The very recent one carried a penalty of $2.6 million, the highest ever in the world of spam legislation. If your company does email marketing to target new audience, then you should examine the Act and its effects in your marketing. Moreover, if you have a partner company that does the email-marketing job for you, then

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