Which Domain Name Should I Choose?

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Tips for Choosing the Best Domain Name

You’re ready to launch a website for your business. You have great ideas about how the website will look and what type of content will be included. You know what type of graphics you want, and you can visualize the pages when you close your eyes.

It’s great to be excited about the visual elements of your web design, but you have to take care of first things first. Choosing the right domain name can lay the foundation for success of your Internet business. The wrong domain name can doom your website before it ever goes live.

Keep in mind that your domain name plays a major role in setting the tone for how people perceive your business, as well as serves as a unique identifier for your business on a worldwide basis.

There are a few important tips to keep in mind when choosing a domain name.

1. Keep it Simple
Your domain name has to be easy for people to remember and easy for people to type!

2. Keep it Short
Just because a domain name can use 50 or even more spaces doesn’t mean that it should. When it comes to domain names, the shorter the better. The longer the name, the less likely people will be able to remember it, spell it, or type it correctly.

3. Keep it Relevant
Since your domain name is going to represent your business on the Internet, it should be related to your business. If you have a lemonade stand, lemondrinks.com is a relevant name. However, summersnacks.com doesn’t clearly tie into your specific business.

4. Keep in the Keywords
Search engines love keywords. By including strong keywords in your domain name, combined with strong SEO content throughout your website, you’ll move to the top of the search engine in now time.

5. Keep Away from Trendy Phrases
Generally, once you get a domain name, you want to keep it. Search engines like established domain names that have been around for a while. Don’t choose a trendy phrase for your domain name that will be inappropriate in a few years, or even months.

6. Keep Your Competitors in Mind
You might want to purchase additional domains similar to your primary domain to keep competitors from capitalizing on your success. If you own both the .com and .net versions of your domain name, then no one else can use them.

By following these simple guidelines when selecting your domain name, you will be well on your way to creating a website that will have a positive impact on your business for years to come.